E-19 Are You Losing Money Because of Social Media?
Welcome to Fintastic Females! I’m Rupali, one of the finance experts on this adventure, and joining me is my co-host Kalyani. We’re here to share our experiences in the world of money and energetics. Today, we’re diving into the captivating realm of social media and its profound impact on our personal lives and financial markets. Our conversation started when I discussed with Kalyani and our team member the possibility of deleting social media apps from my phone. Lately, I’ve noticed that I’ve become quite glued to my phone, and it’s been hindering my ability to focus on important work tasks. Despite my meticulous scheduling to take care of my family and create dedicated workspaces, I still find myself succumbing to the allure of social media. I know many of us can relate to this common struggle, right? Kalyani shares my sentiment and emphasizes the cycle of habit and distraction that social media can create. We explore both the consumer and business owner perspectives within the social media landscape. As consumers, we often find ourselves bombarded with information and enticed by products and services that promise solutions to our problems. But sometimes, upon closer examination, we’re left feeling underwhelmed by the value we’ve received. On the other hand, as business owners, the pressure to maintain a strong social media presence can be overwhelming. We question the idea that social media metrics like followers, likes, and engagement are synonymous with success for small business owners. We invite our listeners to contribute examples of successful businesses or service providers who have thrived without a significant social media presence. We firmly believe that authenticity and staying true to oneself often yield better results than succumbing to the pressures of social media trends. Shifting to the perspective of a consumer, Kalyani shares her experience with social media, particularly regarding information-based accounts. She explains how she has taken a mindful approach, curating her personal account to follow only those who align with her interests and values. However, the algorithmic nature of platforms like Instagram can lead to an endless spiral of content consumption and targeted marketing, leaving us feeling constantly sold to. We discuss the allure of webinars and courses that promise solutions in the realms of business and personal growth. Kalyani reveals how she has fallen into the trap of signing up for numerous webinars, only to find that the information provided falls short of expectations. The urgency and time-limited discounts often employed in marketing strategies can contribute to a sense of confusion and brain fog. Next, I share my personal journey as a consumer and business owner in the trading industry. It all began with email marketing, which introduced me to trading and led me to follow numerous trading and investing accounts on social media. These accounts painted enticing success stories, luring me with the promise of easy money. However, I soon realized that the multitude of strategies and systems presented a daunting challenge. Over the course of two years, I invested significant amounts of time and money into various systems and courses marketed on social media. Each system had its loyal following and promised unique approaches to trading. But the sheer volume of information and conflicting strategies left me feeling overwhelmed, struggling to find clarity amidst the noise. Eventually, I learned the importance of creating boundaries and filtering out the constant influx of new information and success stories. In conclusion, our discussion sheds light on the profound influence of social media on personal lives and financial markets. We acknowledge the pressures faced by both consumers and business owners, while emphasizing the significance of authenticity and setting boundaries. By cultivating a mindful approach to social media consumption and staying true to our own goals and values, we can navigate the financial landscape with clarity and make informed decisions without unnecessary distractions. Join us on our quest for financial freedom as we continue exploring various topics and sharing practical tips to empower and inspire women in their financial journeys. Stay tuned for the next episode of Fintastic Females, where we’ll dive into the art of budgeting and how it can transform your relationship with money.