In the second part of the Fantastic Females podcast, hosts Kalyani and Rupali continue their conversation with Susan and Selma, the dynamic duo behind Dirham Stretcher and sum.ae. The discussion focuses on the evolution and expansion of their businesses, highlighting the challenges they faced and the strategies they employed to overcome them. The hosts delve into the introduction of Ukiyo in 2021, who brought logistical expertise to the team. Ukiyo’s background as a personal trainer proved invaluable in product development and sales. With his knowledge and connections in the fitness industry, he played a pivotal role in expanding the business. The hosts emphasize the importance of having the right team members and the positive impact they can have on a growing business. As their businesses flourished, Susan and Selma recognized the need to hire additional help to manage the growing workload. They share their journey of finding the right employee and the relief it brought to the team. The hosts acknowledge the challenges of delegation and training, but highlight the importance of having reliable and capable team members to share the workload and propel the business forward. Another significant milestone discussed is the acquisition of their own warehouse and office space. Prior to that, they had been stocking their products in someone else’s warehouse, which proved to be costly. The decision to find their own space took months of searching and navigating rising rental prices. Ultimately, they secured a spacious location in a warehouse village that not only accommodated their storage needs but also offered additional amenities like art studios and coffee shops. The hosts also introduce “sum deals,” a new venture that aims to provide the community with discounted products. Recognizing the demand for affordable options, Susan and Selma launched a website where they showcase great deals they have found. This addition to their business portfolio further demonstrates their commitment to serving their community’s needs. Throughout the conversation, the hosts discuss the importance of consistency, discipline, and multitasking in managing their businesses. They acknowledge the overwhelming nature of running an online business that operates around the clock but emphasize the need to find balance and take time for oneself. Susan and Selma reflect on their rapid growth journey, expressing gratitude for their supportive community and the partnership they share. They attribute their success to their passion for what they do and their commitment to providing value to their customers. While acknowledging the challenges they have faced, they remain enthusiastic about their future plans and continue to seek growth opportunities.